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Marketing Concept Development Map
Hit the “read more” button to see the graphic. The post Marketing Concept Development Map appeared first on The Rite Concept.
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Visual Way to Develop Concepts
Here’s a concept writing process flow map that is part of my new eBook – The Visual Introduction to Marketing Concepts That Win! You can get the instant download of the entire book here: The...
View Article“Kitchen Sink” Positioning Concept
Writing an effective concept is an art, rather than a science. Although some basic guidelines can be adhered to in order to maximize success, one of the more typical problems I see with most client’s...
View ArticleHow Concept Savvy Are You?
Here’s a quiz to find out: __ I know the difference between an ACB and an Insight __ I know the 8 major types of RTBs __ I know in what person to write the benefit – 1st, 2nd or 3rd? __ I know when I...
View ArticleNurture a Concept to Success
If we only had a crystal ball, it would be a lot easier to develop winning concepts. We’d simply just take a peak and voilà, a great idea would appear. Unfortunately, many marketers and market...
View ArticleF.O.C.U.S. I.T. for Great ACBs
The ACB communicates the unmet need or frustration that your target consumer feels. It provides a fundamental context for the entire concept. Get it wrong and the concept becomes confusing and...
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The FrankenConcept Video
Listen to this and learn how to tell if you’ve created the notorious FrankenConcept! Click HERE to Watch Please feel free to post a link to your Facebook or LinkedIn page, blog or website from the...
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UVP vs. USP
If you have a company, a brand, a product, or a service you need to stand out in order to make headway in the overcrowded market. Marketing is all about creating that message which will accomplish...
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Do Concept Heat Maps Help?
I can’t tell you how many vendors try to sell the new “best” way to test a concept. It seems like everyone has a proprietary approach they often tout as the “next best thing since sliced bread.”...
View ArticleThe Fixer-Upper Concept
Writing a winning concept can be tough. When you read a good concept, it is easy to say “I could have written that,” but trust me, I’ve worked with many teams over the years and creating a simple,...
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